Territory and Rules for Creating It

If you read the citation below, it talks about deterritorialization and reterritorialization. The territory in a project is the combined space of the creating. Rules for deterritorying need to be specified and for reterritorying as well.

Animal territories
are another fascination for Deleuze. Claiming a territory, he says, is where art began.
Staking it out is not just a matter of marking its boundaries, but also and foremost of
defining a series of postures, colors and songs that Deleuze associates with the main
determining characteristics of the arts: lines, colors, and refrain (ritournelle). This
leads Deleuze to say that marking a territory is, in fact, ―art in its pure state.‖Journal for Critical Animal Studies, Volume IX, Issue 1/2, 2011 (ISSN1948-352X)
Deleuze then uses the lexical of the territory (de- and re-territorialization) to link the
animal world to the work of writers and philosophers, all of whom create refrains as
they enter and leave their territories. These are translated into ―barbaric‖ words or
sounds which are a production of or a reaction to signs. According to Deleuze, these
strange words, sounds, or signs necessarily correspond to the affects of leaving the
territory (deterritorialization) and settling down elsewhere (reterritorialization).
Deleuze connects animal life to the writers or philosophers who must always be ―on
the lookout‖ (aux aguets), never resting, sleeping with one eye open.


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Hsieh and Fried Recapitalizing Capital

In a recent HBR article I commented that 37Signals and Zappos recaptilize capital. http://blogs.hbr.org/cs/2013/07/the_next_big_opportunity_for.html

What Hsieh and Fried do is use their profit to recapitalize capital. How so?

Moishe Postone:” the existence of an ongoing historical dynamic signifies that people aren’t real agents. If people were real agents, there wouldn’t be a dynamic. That you can plot an ongoing temporal pattern means that there are constraints on agency. It seems to me that by calling capital the Subject, Marx argues for the conditions of possibility that humans can become the subjects of their own history, but that’s with a small “s.” http://platypus1917.org/2008/03/01/marx-after-marxism-an-interview-with-moishe-postone/

So if you take profit as capital and use it to alter the conditions that cause agency, then you can ride the tiger of the capital.

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Discourse entrepreneur

Startup is About a discourse. It is a discourse about how to make a profit engine.

So u need discourses with allies or partners and discourses with enemies or customers. from those discourses you generate a taxonomy for these discourses Taxonomy standardizes your discourses and codifies it.

The product you create is a means to generate abstract value that can be exchanged. To define abstract value you have see if it has exchange value.

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Marxist Enterpreneurship

Moishe Postone mashup from wikipedia:

He defines Marx as saying “dual character of the commodity category”.

The market handles distribution. Communism used planners for distribution.

“Social-mediational theory of value”

In non-capitalist societies, work is distributed by overt social relations.In capitalism work is distributed by covert social relations.

An individual acquires goods produced by others through the medium of undisguised social relations. In capitalism, goods are acquired through the medium of disguised social relations.

Work activities derive their meaning and are determined by personal relationships. Work activities derive their meaning from objective relationship to money.

Work activities are openly social, Work activities are closed social.

Work activites are qualitatively specific. Work activities are quantitatively specific.

Adequate critical theory must be completely immanent to its purpose. The criticism can not be taken from a point of view external to its object, but must appear in the mode of presentation itself.

The work, regardless of its specific content, is the producer of means to acquire the products of others. This feature of the work, which is specific to the social life in capitalism, is the basis of modern socialization, is called “abstract labor.”

Society is actually governed by the self-movement of created things themselves, and not by the subjective manipulation of the ruling classes.

The subjects are not men, but it is rather their objectified relationships that are at the heart of socialization under capitalism.

This is the world where abstract labour (which is not immaterial labor) becomes the social bond, social mediation that mediates itself, reducing actual work to a simple expression abstract labor.


Same as for the value:


invisibility: if they ignore you or are giving silent treatment

automation your role is determined by your title, you are a part

impersonal domination: Domination will appear as impersonal

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The opposite of assumption is unexpected. So to be an entrepreneur is to be a disbelieving believer.

Improvise is the opposite of plan. 

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Power Proposition, Not Value Proposition

I never liked the term “Value” proposition because it is a term in the realm of “things” as opposed to the realm of “being.” While value of a thing is useful in a business proposal, ultimately it can be limiting as it does not address people and their tacit state of being. “Tacit knowledge” is a cornerstone of Ikujiro Nonaka’s model of entrepreneurship. The business canvas does a nice job of giving you a snapshot of the formal value proposition and the material reality of the things needed. However, it is a dangerous map because the map is not the territory. The territory is human being’s discourse and the canvas does not capture it. While keeping the value proposition and material reality of the business canvas, I propose adding a new dimension to the business canvas called a Power Game.

To review:

1) Formal proposal, value proposition

2) Material needs, key partners/customers, activities

3) Power game, prime the engine

4) Harness and capture power, hook

First it is a game and not a map because it the realm of being game’s are a better model than map. And it is more that you are dealing with strategy in a game rather than tactics in a map or canvas.

So in this game you are building a power tool (an engine?) to create leverage and exploit opportunities on the battlefield of business. First, you have to pick your game. What game are you playing? (I heard this from a VC, anybody know who?). Second, how do you keep score?

The basic engine is a power engine. Does this engine generate power? Power is work in time, which means in time is it able to generate value.

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Shame or Fame

The Iliad is really rad cuz it’s just a matrix of your own mind’s battle with shame and fame. A matrix as in the movie. I was recently reminded because by Jason Collins’ statement.  We are so sometimes so ashamed that we will retreat from the battlefield of life. Achilles does that in the Iliad. But then his nemesis Hektor kills his friend Patroclos. And that tragedy brings him out of hiding, as did the Boston tragedy for Jason Collins.

He decides that he will go out to fight in battle and kill Hector, despite knowing that, as his divine mother Thetis tells him, “Hector’s death means yours” (pg. 151, line 100). (Ref?)

Tragedy reminds us of our own death and we kill off our shameful self to be reborn as an honorable self. To live is to decide to live in shame or live in fame. But fame is a sacrifice of the shameful self, which we hope to live forever.


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